freedomshift.ca · website redesign · concept review

Three visual directions for Freedom Shift

Same brand, same words, three different personalities. Every mockup below uses Dr. Karkan's real photographs, her real logo lettering, and her existing teal-and-gold palette — nothing here is stock or borrowed.

These are homepage hero mockups only. They exist to settle one question: which personality is right for the clients she wants? Once that's chosen, it gets carried through every page — About, the four pillars, Meditations, Journal, Booking and Contact.

Trauma-informed therapeutic coaching Vancouver, BC · online across Canada Booking stays on Cal.com Concept — not a live site
A

Quiet Luxury

Cormorant Garamond + Jost
freedomshift.ca
Trauma-informed therapeutic coaching · Vancouver & online

From limiting belief
to limitless potential

A safe space to release what you have carried, to move through the shadows of stress, self-doubt, or burnout, and to step into the light of clarity and peace.

Book a free consultation
Read her story
Dr. Mandana Karkan
01
Clear limiting
beliefs
02
Heal your
inner child
03
Heal from
past traumas
04
Build emotional
resilience
Reads asA discreet private practice. Ivory paper, one deep teal, gold used only as a hairline. Big quiet type, generous margins, and the black-and-white portrait carrying the emotional weight. Feels confidential and expensive.
Watch outSlightly reserved for someone arriving in real pain. It signals “serious professional” more strongly than “warm and safe”, which may cost conversions among pure wellness seekers.
B

Shadows to Light

Fraunces + Manrope
freedomshift.ca
From shadows to light · From longing to living whole

Release what you
have carried.

The Freedom Shift™ is more than coaching. It is an invitation to transform longing into living, and to rediscover the wholeness that has always been within you.

Book a free consultation
Try a meditation
Dr. Mandana Karkan

Four ways we work together

01Clear limiting beliefs
02Heal your inner child
03Heal from past traumas
04Build emotional resilience
Reads asHer own trademarked strapline made literal — the page physically travels from deep shadow at the top into warm light at the bottom, and every section below continues in the light. Hummingbird flight-lines drift through the dark. Nothing else on the internet looks like this, because it comes from something only she owns.
Watch outThe gradient is a strong commitment. Done badly it turns gaudy, so it has to stay slow, desaturated and disciplined — and it needs a genuinely calm motion policy for a trauma-informed audience.
C

Clinical Warmth

Newsreader + IBM Plex Sans
freedomshift.ca
Trauma-informed therapeutic & emotional resilience coaching

From limiting belief to limitless potential.

Whether it is overcoming past traumas, clearing limiting beliefs, healing inner wounds, or building emotional resilience — the tools, guidance and support to create a life of clarity, strength and joy.

Book a free consultation
For organizations
27
years building and leading clinical practices
4
core pillars of the Freedom Shift™ method
1:1
private sessions, online across Canada
Dr. Mandana Karkan
Dr. Mandana Karkan · Vancouver, BC
Reads asCredentials first. A structured grid, real numbers above the fold, a considered serif rather than a script. Her 27 clinical years become the proof rather than a footnote — the strongest option for corporate work and for fellow professionals in transition.
Watch outThe most conventional of the three, and the coolest welcome for someone arriving in pain. It could be any well-run consultancy, which makes it the least ownable.